Retail eCommerce
Sale Flooring Direct
Overview
Sale Flooring Direct is an online flooring retailer competing in a highly competitive ecommerce category dominated by large national suppliers.
We rebuilt the website for SEO growth, layered on a targeted content strategy, and reset the PPC approach to grow revenue while spending less.
The Challenge
Sale Flooring Direct needed to increase organic revenue in a highly competitive ecommerce category dominated by large national flooring suppliers. Their existing website lacked the structural foundation and SEO architecture required to compete effectively for page-one visibility and emerging AI search placements, while their PPC lacked brand awareness and spent budget with little to show for it.
Our Approach
We fully redeveloped the website to establish a strong technical base for SEO growth. This included improved site speed, architecture, category structure and metadata optimisation.
A targeted content strategy was then introduced to build relevance, expand ranking potential and improve visibility within page-one results and AI-driven search experiences.
Lastly, a new PPC strategy was established, prioritising conversions and building ROAS while bringing in new audiences and driving brand awareness.
The Results
A stronger technical foundation and content strategy drove substantial growth in organic performance, alongside a more efficient PPC programme:
- +163% increase in SEO revenue
- +10% click-through rate while spending 8% less on PPC
- +112% search impression share
The Outcome
With a stronger technical foundation and content strategy, Sale Flooring Direct achieved substantial growth in organic performance, ranking improvements and visibility across priority product categories.
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