To raise awareness, initially the site was designed with a focus on making the brand information using the then face of Superga, Alexa Chung. Along with this we focussed on key and classic products from the 2750 range. We introduced integrated social media feeds to encourage users to engage with the brand.
Over time the focus has continue to move towards to promoting products, special offers and putting the focus back on the shoes. We’ve had some help along the way from some other famous faces along the way, most recently, Suki Waterhouse.