A research phase at the beginning of the project involved identified key audience for the site. The data available was based on typical customers for the various franchises Peter Vardy operate. Key requirements for customer types were also identified using industry research.
Research included a competitor analysis as well as user testing and analytics data from the existing Peter Vardy website.
The key journeys were mapped out and agreed before producing initial wireframes for both desktop and mobile which were turned into interactive prototypes. These were then the basis for extensive user testing over 2 main phases. The first was used to identify major blockers in the user experience, the second was to probe users further on expectations to then adjust the requirements specification.
The design and front end team worked closely to deploy a robust, responsive, front end for the website. This was written in HTML5 and CSS using the LESS preprocessor and our own bespoke CSS framework.
We assessed the usability of each user journey closely through further user testing and our QA procedures, testing on major platforms and browsers through a mix of virtualisation and testing on physical devices.