Fashion for the masses

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We designed and built a world class eCommerce website for a new business venture with grand ambitions.

iKrush required a full design and build, as well as online marketing to launch their new on-trend fashion business.

iKrush was founded in 2012 with the simple aim of providing on-trend fashion to women all over the world. Their goal is to provide the must have fashion clothing, footwear and accessories in the best possible online fashion shopping experience for customers.

Key Requirements

  • Design and develop an ecommerce website to showcase the fashion products available
  • Provide a platform for rapid sales growth and order volumes
  • Collaborate to deliver online marketing to deliver those sales


iKrush had a clear strategy for sourcing the right fashion products at the right time. mtc had to provide iKrush with an ecommerce website / platform that would allow them to quickly and effectively take these products to market.

We consulted with iKrush on the design, and look and feel they wanted to create, identifying the competition and how we could push iKrush to the forefront. We also identified a number of features, working collaboratively with iKrush that would help increase traffic, conversions and revenue growth.

We mapped out an ambitious sales growth pattern with iKrush, and worked together on creating a website which would help them go on to achieve this.

Selling tools

To deliver the sales levels iKrush were aiming for, as a new start business was very challenging and so we had to harness multiple sales channels.

We worked closely with iKrush, with a focus on rapid development and release of new features to give a competitive edge in the online market place up against some of the UK's top retailers in the fast-fashion market.

The growth iKrush achieved was phenomenal and resulted in them being nominated as Online Business of the Year which is a very prestigious award at the Scottish Business Awards 2014.

Superga Selling Tools
Superga Selling Tools
Superga Selling Tools
Superga Selling Tools
Superga Selling Tools


iKrush are one of the fastest growing online women's fashion web sites in the UK, and having had massive success and growth since launching with mtc we are not surprised by the recognition iKrush now receive.

The business has grown exponentially year on year, and is set to continue this with further investment into the website and ecommerce platform. 

Superga Selling Tools

We here at IKRUSH have found our partnership with mtc. to be fantastic. They have delivered an incredible website for us with a vast range of functionality which is exactly as required. The support team at mtc. work tirelessly to resolve any issues which may arise as well as providing an excellent contribution to our overall goals and objectives at IKRUSH. I would have no hesitation in recommending mtc.

Qasim Jabbar - Managing Director - iKrush Ltd