Sports, Culture, Health & Play Options | Live Borders UK
Following a competitive tender we were delighted to have been selected as the new digital partner for Live Borders and have now launched their world class new website.
Charity Live Borders brought together Borders Sports and Leisure Trust (BSLT) and arts, heritage, libraries and culture services, previously operated as part of Scottish Borders Council.
The previous website was no longer meeting the needs or aspirations of the organisation and so after an initial discovery phase it was identified that the new Live Borders website should use clear interface design to help communicate the dynamic range of activities, service and events available. The goal was to create a new website which would look modern, appropriate for its audiences and make good use of visual elements. That is exactly what we have now delivered.
The new website is dynamic, action packed, fun and has a contemporary offering. The home page focuses on the promotion of events and drives users to search for relevant content for them using a simple segmentation process. Prominent calls to action push users to booking activity or to search for services and events.
Other key objectives delivered by this project include:
- Clear user journeys for identified user groups.
- A powerful search function which is prominent, intuitive and smart.
- Options on how search results are displayed e.g. visually such as on a map or by distance from source.
- The ability to archive or hide certain areas, design elements and functions for the periods when activities are past or no longer live.
- Integration with the organisations booking systems.
The team were over the moon to receive fantastic feedback from Laura Adamson, Marketing & Communications Manager for charity Live Borders:
"We wanted a website that demonstrated the dynamic, creative and engaging organisation Live Borders is: and mtc delivered. Our brief clearly highlighted that we not only wanted a positive user experience, but we wanted back end functionality that would make it easy for our team to constantly update and refresh the content. Essential for our SEO and to keep our customers engaged. We are looking forward to working on a range of future projects with the mtc team"
Live Borders is a fantastic example of how modern technology can really raise the profile of an organisation and provide new tools to engage the right audiences. We really recommend you check out the new website now.