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mtc launch new recipe website for Quality Meat Scotland, Scotch Kitchen.

mtc launch new recipe website for Quality Meat Scotland, Scotch Kitchen.
Alex McDonald
14th April 2020
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Here at mtc we are delighted to have launched the new website for Quality Meat Scotland, Scotch Kitchen. 

The Scotch Kitchen's primary function is to support the Scottish beef, lamb and pork market. It is a place where visitors can learn more about the value of Scottish reared meat and follow recipes.  Over the years the website had been relatively successful but recent user stats revealed a concerning trend towards a drop in return visits and rising bounce rates and the website needed an overhaul to make it more engaging and relevant again.

The project objectives were to raise the popularity of The Scotch Kitchen as a go to place to find reliable meat recipes and through design and UX inform users of the value of using Scottish reared meat across a variety of approved recipes by Quality Meat Scotland.

"Scott and team were great to work with in executing a revamp of our Scotch Kitchen website. We are delighted with the new, clean look with an improved user journey and functionalities. The team were great at answering all our questions and were flexible with working to our moving timelines. We look forward to working with them further on the marketing of the site."

 

Scotch Kitchen

mtc and the Scotch Kitchen team worked on producing the new website restructuring and redesigning it to focus more on the high quality recipe content that was already on the site and make it very easy for all customers to find what they were looking for very easily and with minimal clicks.  

As a digital design and marketing agency. mtc experience working with a food and drink retailers is extensive and we are delighted that we have delivered a great solution for Quality Meat Scotland.

For all your Meat related recipes needs in a particular time when we are all eating more at home, please see Healthy and delicious beef, lamb & pork recipes here and give some a go: