Today mtc saw the launch of Brewgooder's 'Honesty box' campaign, where craft beer lovers are able to pay what they want for a six pack of lager. Customers are now able to spend between 1p and £100 for half a dozen clean water lagers. The campaign is focused on delivering clean drinking water to millions of people in developing countries such as Malawi.
Alan Mahon, founder of Brewgooder, said: "We believe that when beer drinkers learn about our mission and what we do with our profits, they will be more than happy to pay an amount that fairly reflects the cause and the quality of our lager.
Every case that we sell at retail value allows us to provide clean water access for a person in Malawi for over two years.
Our hope is twofold – that we’ll be proven correct and that the value paid echoes that of the impact, and we manage to attract a new range of Brewgooder drinkers that can help bring us closer to achieving our overall mission: To provide clean water to one million people across the world".
Brewgooder has already helped over 40,000 people across Malawi by donating 100% of their profits towards the clean water project. They aim to expand the operation into other developing countries next year.
This is an amazing progressive movement that mtc are thrilled to be apart of. We cannot wait for the coming years to really see how this fantastic company can continue to help less fortunate countries who don’t yet have access to sanitary, clean drinking water.
The team are currently on a mission to help Brewgooder and we'lll soon be launching a new subscription club and website... watch this space!