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Freshly Baked Website for Toast Ale

Freshly Baked Website for Toast Ale
Kurt MacDonald
3rd April 2020
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Here at mtc we are excited to announce our newest website for the drinks industry, and Toast Ale’s is an enterprise like no other. Their committed team are dedicating time, cash and energy to contributing to a world without food waste, and we are thrilled to be able to help them along the way with our online expertise. 

 


Food waste is a huge contributor to our climate emergency. Toast recognises this and addresses it head-on; rescuing slices of waste bread from the hands of generous bakeries and food trade companies, then producing tasty beers for their customers. With every delicious sip, you’ll know that you’re helping a great cause and engaging with this vital conversation. 


Starting with an open discussion to get to know Toast more, our team went on to begin the process of creating a new website that would focus on making sales and raising awareness. It's clear from their branding and our conversations, Toast knows strong design when they see it. We spent our time being thoughtful about the best design outcomes that would incorporate their branding and content, and present them Toast as they are; an ethical business at the fore of the thriving craft beer industry. 

 

toast ale website

 

The designs were created through a collaborative process with the client and team, then developed by our team to a high standard reflective of the original designs. Our experienced developers included various payment gateways including Stripe, PayPal, Apple Pay and Google Pay to allow easy checkout for their customers, while UX ensured that customers reached our seamless checkout in the first place. 


Check out Toast and spread the word by visiting the website here. Make sure you get yourself a beer on the way out with 10% off!