Online Marketing
Many clients who approach MTC Media already have an existing web site. Apart from offering additional development services we also specialise in driving targeted traffic to your web site. What do we mean when we say “targeted traffic”? We mean people who are actively searching the internet for your services.
As part of your web site's development, or as a standalone service MTC Media offer search engine optimisation and marketing services.
Every month over 150 million internet users visit search engines to look for web sites, products and services.
The two most popular ways to get your web site listed in the Search engines are:
1. Search Engine Optimisation (SEO) where your listing is shown as a natural search result.
2. Search Engine Advertising (also know as PPC advertising) where you pay for your listing to appear in a certain position on a search engine results page (or SERP).
Some engines will display PPC listings before the natural search results and it is impossible to reach the top spot for very competitive key phrases which have been purchased by advertisers, by SEO alone. Other Search Engines (e.g. Google) separate their PPC results from their natural search results.
It is preferable to achieve good natural search results for your web site before you consider purchasing keywords. Then by combining SEO and PPC methods you can cover all important phrases. However for quick results for your web site, PPC advertising can be set up and live in a matter of days. Search Engine Optimisation can be a slower process with paid for submissions being indexed quicker than free submissions.
For a free visibility report on your web site's search engine rankings please e-mail us your web site details to ask@mtcmedia.co.uk.
