Superga.

If the shoe fits...

Superga Shoes
Superga Screenshot
Superga Screenshot

We created a beautiful eCommerce powerhouse for Italian footwear fashion brand, Superga alongside an ongoing online marketing and SEO campaign. 

Superga required a site that helped to raise awareness for their entry into the UK market. The site had to stay true to the Superga brand and showcase their varied range of footwear.

Key Requirements

  • Provide a site which focussed initially on brand awareness but which would also be flexible to be adapted to a focus on driving sales
  • Drive sales revenues up through online marketing SEO and managed PPC campaigns
  • Allow full catalogue management and EPOS integration

Approach

To raise awareness, initially the site was designed with a focus on making the brand information using the then face of Superga, Alexa Chung. Along with this we focussed on key and classic products from the 2750 range. We introduced integrated social media feeds to encourage users to engage with the brand.

Over time the focus has continue to move towards to promoting products, special offers and putting the focus back on the shoes. We’ve had some help along the way from some other famous faces along the way, most recently, Suki Waterhouse.

Selling tools

We delivered a return on initial investment within 3 months

Over time we have adapted and refined the Superga site adding new features as the catalogue grows to encourage sales and refine site navigation.

These include adding our powerful product attribute filter and innovative features such as our Facebook ‘Like’ discount feature at the checkout.

Superga Selling Tools Superga Selling Tools Superga Selling Tools
Superga Selling Tools
Shopping with Superga

Marketing push

We continue to drive traffic to the site using a mixture of:

  • Search Engine Optimisation (SEO)
  • Managed Pay Per Click (PPC) Campaigns
  • Google Re-Targeting Campaigns
  • Regular Email Newsletter Campaigns
Marketing with Bing Marketing with Google
Leather Comfortable Class Suzi Waterhouse at Superga Classic 2750 Screenshot Our Colours Blossom 2750 Classics
Leather Comfortable Class Suzi Waterhouse at Superga Classic 2750 Screenshot Our Colours Blossom 2750 Classics
Superga Selling Tools

Overall we were very impressed with the Design of the site, the functionality of the site and all our dealings with mtc. and are also now enjoying their aftercare aspect to the company which includes weekly calls in regards to the Superga marketing material which mtc also fulfill for us and amends to the website being done efficiently and on time.

Head of e-commerce, Superga