Campbells Meat.

A mighty, meaty, eCommerce project

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Campbells Meats is a family run business with over 100 years of history and experience.

The business has grown dramatically, to become one of the largest suppliers of fresh meat, fish and poultry in the UK. The business has a very well respective and established B2B market, and was looking to expand into retail through a world class ecommerce website targeting the B2C market.

Key Requirements

  • Design and build a market leading website to reflect Campbells Meats as a market leader
  • Provide a platform for rapid sales growth and order volumes
  • Delivery a multi-channel online marketing strategy

Approach

Campbells Meats had implemented various previous websites, none of which had delivered the sales growth required for a business of this size. mtc. were engaged after a competitive tender process to work with Campbells Meats to make the online retail aspect of their business a key part of the business moving forward, vis the development of a market leading website.

We worked closely with Campbells Meats to understand their market, customer, and competition before devising a detailed strategy to grow online sales via the new ecommerce website.

The new website was designed to be fully responsive for all devices, to ensure Campbells Meats could capture sales from customers both on Desktop and Mobile devices with ease. The creative team at mtc came up with a fantastic design that tied in the goals of Campbells Meats both as a brand and a serious new player in the online ecommerce marketplace.

Selling tools

mtc. deployed innovative features and marketing tools to achieve ambitious sales targets

We established a number of effective campaigns via multiple channels

Social media campaigns were devised, and developed / delivered by mtc.

Full sales targets and ROI figures were measured and achieved.

Superga Selling Tools
Superga Selling Tools
Superga Selling Tools
Superga Selling Tools
Superga Selling Tools
Campbells Selling Tools

Results

Campbells Meat now have a website which accurately reflects them as a heritage business with a fantastic history, but also as a forward thinking company with grand ambitions to grow using the latest web technologies.

The new website is world class, and delivers an ecommerce platform second to none. We are now focused purely on driving sales, and increasing revenues through our new partnership and look forward to working with Campbells Meats to achieve more great results for many years to come.

Recently, Campbells Prime Meat fought off national competition to win Best Website Based Business for its website selling fresh meat, fish and poultry direct to the public.

The award, open to meat suppliers across the UK including leading supermarkets, was presented at the 2015 Meat Management Industry Awards on 30 June.

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After we upgraded our website last year, we knew we were on to something special as the website business has been growing around 30 per cent month on month. This award demonstrates that we are on the path to success and we are honoured to receive it.

Christopher Campbell - Managing Director

We had shortlisted several companies and decided to contract mtc. for our website design and development because of their full package solution. Not only were they focused on the design and development of the website but also marketing which is essential for redeveloped websites. They understood our design brief and developed exactly what we were looking for. I would highly recommend them.

Tushar Kaul - PR Marketing & eCommerce Manager